We have run local SEO campaigns for businesses across Puglia, Basilicata, Campania, and Calabria, as well as multi-location businesses operating nationally across Italy. The approach is built around the signals Google uses to rank local results: proximity, relevance, and prominence.
Prominence comes from a combination of Google Business Profile quality, consistent citation data across Italian and European directories, review acquisition strategy, and localised on-page content. We handle all of these simultaneously, because working on any one signal in isolation produces limited results.
For businesses with multiple locations, we build a systematic local SEO infrastructure that maintains brand consistency while giving each location the localised signals it needs to rank in its own market.
A Manduria dental clinic went from absent to the local pack top 3 for 31 high-value treatment terms in 4 months, with a 62% increase in new patient enquiries.
A Taranto property agency ranked in the local pack for 41 location-specific search terms within 5 months, attributed to €180,000 in new property viewings.
