Five specialists. One discipline. No sideline services. WebSEOSols has operated this way since 2018 and we have no plans to change it.
WebSEOSols was set up in Manduria in 2018 by Lorenzo Valente, after six years of running in-house SEO for a group of Italian e-commerce and hospitality brands. The pattern he kept seeing was the same: generalist agencies taking SEO retainers alongside social media, paid ads, website design, and video production — and giving none of them the depth they needed.
The business was built with a simple constraint: we only take on SEO work, and we only hire people who work exclusively in SEO. That constraint has held since day one. Nobody at WebSEOSols manages Instagram accounts or runs Google Ads. The five people on the team have one specialisation between them.
Based in Taranto province, we work primarily with Italian businesses but also serve clients across Germany, France, Spain, and the UK. Being based in the south of Italy has given us a particular strength in regional and local SEO — we have developed a detailed understanding of the Italian search landscape, directory ecosystem, and the specific challenges of ranking in competitive local markets.
Six years in, the team of five has worked with more than 180 businesses. Our client retention rate is 94%. That number is the one we pay most attention to.
We believe the best SEO work is done by specialists who care about results more than about retaining accounts. We measure ourselves by whether clients rank — not by how impressive our reporting looks.
Every piece of work is done by the person whose name is on the report. We do not offshore, we do not white-label, and we do not hand off client accounts to juniors.
Six years in-house SEO before founding WebSEOSols. Specialises in competitive keyword strategy, technical architecture, and diagnosing ranking problems that other agencies cannot identify.
Former backend developer, now four years exclusively in technical SEO. Serena handles all crawl analysis, Core Web Vitals work, structured data implementation, and site migration oversight.
Five years building editorial relationships across Italian and European media. Davide manages all outreach campaigns and owns every link placement before it goes into a client report.
Background in journalism. Chiara designs the topic cluster frameworks and writes the content briefs that clients use to produce pages that rank on the first attempt.
Google Analytics 4 and Looker Studio specialist. Roberto builds the monthly reports and the attribution models that connect SEO activity to revenue outcomes clients can show their board.
Our five-person team works across Puglia and remotely across Italy and Europe. Client calls happen in English and Italian. Strategy work happens in writing.
We do not do vanity agency presentations. We write. We audit. We implement. We report. That is the rhythm, every month, for every client.
See our process →
